You know there is a story somewhere in your numbers.
You dig deep – spending hours mining data including that from traditional quantitative. But it never seems to be the full story. Simile sheds light on the thinking hidden within statistics, blending the scalability and precision of quant with the revelatory power of Deep Metaphors™.
Your Simile team analyzes and quantifies the metaphor and emotion content to deliver a visually compelling and implications-rich report.Simile may also be combined in a "meeting of minds" customized plan with other tools such as ZMET, MobE Mobile Ethnography, or Implicit Association Testing.
When to use it and what you will learn
Concept Testing
How are consumers feeling as they view your ad, animatic, storyboard?
Brand Tracking
How are perceptions of your brand shifting over time?
Segmentation
What is in the mind of different groups of consumers?
Employee Experience
How are your colleagues viewing the company and their roles in it?
Consumer Experience (CX)
How do your consumers feel, but could never tell you, as they interact with your product or service?
The Simile Team
Simile is a partnership between the qualitative nerds at Olson Zaltman and the stats geeks at DeriveOne.
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Best-in-class research in metaphor elicitation, emotions, and System 1 qualitative research.Innovation leader in System 2 quantitative behavior research and analytics, founded by two former executives from Microsoft.
Next up: MobE
Take a real-time look into your consumer’s everyday life.