An image like this could represent your customers' unconscious thinking.

Wouldn’t you like to understand your customers more deeply?  OZA helps firms in all industries understand the mind of the market.

See the kinds of problems we help our clients solve >

Olson Zaltman Associates uses ZMET® and other research methods to bring deep consumer insights and actionable results to the world's leading companies and brands. We have conducted nearly 500 ZMET studies in 30+ countries in languages ranging from Arabic to Zulu.