Just as marketing and culture can be intertwined, so is art and culture. In that light, the graphic above about film genre popularity (from 1910-2018) is fascinating.

Thanks to OZ’s Joe Plummer for sharing this research by Dr. Lindsey Cameron of Wharton, who has published a paper that explores the mind of the ride-hailing driver.

For the next five minutes or so, Wordle will remain the hottest thing on the web. Wharton Professor of Marketing Cait Lamberton explains why this is a perfect game for this moment in our culture.

A boutique running store in Paris called Distance recently took advantage of some news headlines with a clever guerilla marketing campaign.

Homestead Creamery is a local Virginia dairy that uses its packaging not only to promote sustainability, but also as part of its brand image.