IN THE WORLD OF INSIGHTS, OUR BRILLIANCE IS REVEALING YOURS

We go beyond traditional research to reveal deeper insight into your business issues — which leads to bigger and better results.

 
Olson Zaltman qualitative research marketing company

TRADITIONAL MARKET RESEARCH LEAVES YOU IN THE DARK

Why don't our customers do what they say they will?

How can we stand out in a crowded marketplace?

Can our brand ever recapture its original spark?

 

OZ METHODS ILLUMINATE THE UNCONSCIOUS MIND, SO YOU CAN:

 
 
in-depth qualitative exploration using metaphor elicitation

ZMET

Discover and plug into your consumers' unconscious mental frames

Implicit Association test research methodology

IAT

Quantify your brand's most important associations

ZMET + consumer behavior analysis

MobE

See your consumers' world through their eyes

Quantitative Insight that measures the prevalence of Deep Metaphors and their expressions in the minds of consumers

Simile

Measure the metaphors that shape your success

MindMap - a visual marketing strategy

MindMap

Map strategic decisions in the light of consumers’ revelations

 

Reshaping brand messaging

THE FIRST WAVE

In 2020, Olson Zaltman teamed up with a group of Wharton Business School students determined to help their friends and colleagues on the frontlines of the pandemic. OZ helped reshape their messaging to incorporate metaphor, driving fundraising to new heights, and stimulating engagement.

Olson Zaltman has been enlightening the world for 25+ years, ever since its founding in Harvard's Mind of the Market Lab.