Connecting Deeper with Consumers
A look inside Olson Zaltman’s work with U by Kotex that led to building stronger consumer relationships and ultimately a growth in market share and volume.
The Challenge
U by Kotex needed to resonate and engage with their consumers by creating a differentiation that was long-term, sustainable, and meaningful.
The Methodology
Our patented and pioneered methodology, the Zaltman Metaphor Elicitation Technique (ZMET), allows us to go beyond the surface and illuminate the full complexity of the human mind. As the industry leader in behavioral science, we leveraged our ZMET technique to deeply understand the unconscious beliefs and behaviors that impact decision-making.
The Impact
The brand saw an increase in sales by 3%
The brand saw a 4 point growth in market share