We use METAPHOR to shine a light on the UNCONSCIOUS

OUR METHODOLOGIES

BRIDGE THE SAY-DO GAP

Since images hide meaning that words cannot convey, we use imagery and metaphor to access what employees don’t know they know.

Fully unpack the emotional and sensory experience of your product or category

Uncover the available, actionable lanes in your category for product and branding innovations

Elicit comprehensive brand cues that can be activated across all sensory platforms

Case Study: Using Sensory Cues to turn a snack into an adventure

GAMES

Category Match
Sense Game