James Forr at the Academy of Marketing Science Conference

OZ’s Head of Insights, James Forr (right), was a panelist for a discussion about neuroscientific insights at the Academy of Marketing Science Annual Conference in Savannah, Georgia this afternoon.

His fellow panelists included Jessica Wilson from iMotions, Manuel Garcia-Garcia from IPSOS, Gaia Rancati from Middle Tennessee State University and Marco Mandolfo from the Polytechnic University of Milan.