Featured article on SAGE Management INK blog

2016
Written By Olson Zaltman

The article "Toward a New Marketing Science for Hospitality Managers," by Gerald Zaltman, Jerry Olson, and James Forr is featured today on the SAGE management blog, Management INK.

The article was originally published in November 2015 in Cornell Hospitality Quarterly.

Olson Zaltman
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