Before joining Olson Zaltman as Managing Director, Lindsay had a successful career as an Account Planner at both large and boutique advertising agencies.

Lindsay is co-author (with Gerald Zaltman) of the book Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers.

He has been published in The Harvard Business Review and The Handbook of Marketing Research, and has been cited in TED Conferences, The New York Times, Fast Company Magazine, The Los Angeles Times, Variety and The Journal of Business Research. He was also the key brand consultant for filmmaker Morgan Spurlock in his movie on product placement and branding, The Greatest Movie Ever Sold.

Lindsay holds a Masters degree in Marketing Research from The University of Georgia, and a Bachelors in Anthropology from The University of Maine. He lectures regularly at Fortune 500 companies and conferences throughout the world, and spends his free time with his family, fishing, cooking, and traveling.