Resonating Deeper with Harvard Alumni
The Challenge
We found that Harvard alumni mental frames significantly impacted their level of contribution.
The Methodology
Our patented and pioneered methodology, the Zaltman Metaphor Elicitation Technique (ZMET), allows us to go beyond the surface and illuminate the full complexity of the human mind. As the industry leader in behavioral science, we leveraged our ZMET technique to deeply understand the unconscious beliefs and behaviors that impact decision-making.
