Creating a Brand from the Ground Up
The Challenge
Uncover and understand the emotional triggers for Chase to employ in communication as they develop and launch a new brand and product specifically for business owners.
The Methodology
Our patented and pioneered methodology, the Zaltman Metaphor Elicitation Technique (ZMET), allows us to go beyond the surface and illuminate the full complexity of the human mind.
The Impact
Through our work together, Chase was able to leverage key emotions that enhanced and refined the overall communications ultimately increasing their engagement, differentiation, and meaningful relevance to business owners.