ALIGNING LEADERS AROUND PURPOSE
Research to integrate different change visions for a divided leadership team
THE GOAL: Develop a common vision and purpose across leadership
OZ partnered with the University of Oxford to help a global trading company’s leadership team to align on an organizational purpose. This alignment would inform critical decisions and ultimately drive sustainable business growth.
THE METHODOLOGY: ZMET
Olson Zaltman conducted one-on-one ZMET interviews with 25 senior leaders at the organization about their vision for the role and purpose of their company in the world.
THE INSIGHTS: Leadership was divided on the company’s story
As the organization faced the future, maintaining tradition but also embracing change was a source of tension across the leadership team. Leaders were of 2 minds.
The Brave Warrior
Wants to feel strong and smart
The goal is to win
Sees a need to renovate
The Bold Explorer
Wants to make a difference
The goal is to discover
Sees a need to innovate
OUR RECOMMENDATION:
Find a common metaphorical theme that resonated for both mindsets.
We helped develop a purpose framework around the mindset of the
FRONTIER FAMILY
to harness the strengths of both competing mindsets.
The Frontier Family mindset captured the
Boldness
Pride, &
Fighting Spirit
of the organization’s leaders as they faced a changing business landscape.
Want to know more? Contact us via email tbradley@olsonzaltman.com