Managing Partner Jerry Olson on how ZMET insights can lead to successful innovations

Download podcast (17 minutes, 8.3MB)

Senior Advisor Joe Plummer on three kinds of innovation – invention, renovation, and rethinking

Download podcast (14.5 minutes, 7MB)

Senior Advisor Joe Plummer on the magic of some famous brand icons that he worked with at the ad agency Leo Burnett

Download podcast (18.5 minutes, 4.4MB)

Biometric Science Advisor Andrew Baron discusses how clients can use Olson Zaltman's Implicit Association Evaluator (IAE)

Download podcast (13 minutes, 12.3MB)