New Releases
Marketing Metaphoria : What Deep Metaphors™ Reveal About the Minds of Consumers
By Gerald Zaltman and Lindsay Zaltman
Published
by Harvard Business School Press.
Click
here to visit www.marketingmetaphoria.com
Click
here for details & ordering information at Amazon
Chapter entitled "Incorporating Deep Customer Insights in the Innovation Process" to appear in Kundenorientierte Unternehmensfuhrung - Jerry Olson, James Forr, and Kristin Waltersdorff
Hans H. Hinterhuber and K. Matzler (eds.), Kundenorientierte Unternehmensführung, 6th edition, pub. Gabler Verlag: Wiesbaden, 2008.
[ download pdf ]
Chapter entitled "Forecasting Deep Consumer Resonance: An Application of ZMET" to appear in Advances in Business and Management Forecasting, - James Forr, et al
James Forr, with Glenn Christensen and Eric DeRosia contributed this chapter.
Kenneth D. Lawrence and Michael D. Geurts (eds.), Advances in Business and Management Forecasting, Volume 5, Emerald Group Publishing Limited: Bradford, England, 2008.
Current Releases
How Customers Think : Essential Insights into the Mind of the Market - a New Book by Gerald Zaltman
Published by Harvard Business School Press.
BERRY AWARD NOMINEE - How Customers Think has just been nominated for the 'Most Important Book of the Year' by the American Marketing Association.
Recently tranlated into a 13th language.
Click
here for details & ordering information at Amazon.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation by Joe Plummer, et al
by Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci, pub. Wiley, April 27, 2007
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here for details & ordering information at Amazon
Gerald Zaltman and Dara MacCaba contributed chapter 2.5, "Metaphor in Advertising".
Published
2007 by Sage Publications. ISBN 978-1-4129-1886-2. www.sagepub.com
Gerald Zaltman and Lindsay Zaltman contributed chapter 3, "What Do 'Really Good' Managers and 'Really Good' Researchers Want of One Another?".
Published
2006 by Sage Publications. ISBN 1-4129-0997-X. www.sagepub.com
In the News
The Winter 2008 issue of "Rotman" magazine included a lengthy interview with Gerald Zaltman on Deep Metaphors™, the topic of his upcoming book.
This article dated January 5, 2008 reveals an interesting application of ZMET® research and thinking.
[ download pdf ]
This award recognizes the most "Significant Contributions to Theory and Practice in the Development of Rigorous and Relevant Marketing Understanding".
In an article entitled "Head Games", David Plunkett quotes Gerald Zaltman.
The Advertiser, October 2007, pp 93-95.
[ download pdf ]
Gurram Gopal and Steve Cline quote Gerald Zaltman in their paper "Driving Towards Sustainable Profitability".
Supply Chain Management Journal, vol. 12, number 2, 2007, pp 85-87.
[ download pdf ]
At the request of Deluxe, James authored this article on Brand Image and Banking Customers.
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Upcoming Presentations and Events
To be the featured speaker at the 10th Annual Rotman Life-Long Learning Conference.
Topic : "Think Deep : Navigating the Unconscious Mind".
Toronto : May 2008
Keynote speaker at the 7th Annual European Customer Managerment World Conference.
Topic : "Metaphoria. What Seven Deep Metaphors™ Reveal About the Minds of Consumers."
London : May 2008
2008 POPAI Industry Leadership Conference
Topic : Using ZMET® to Understand How Consumers Engage with Brands and Stores
Philadelphia : June 5, 2008
To be a featured speaker at “Meet Customers 3.0: An Intensive Executive Conference Exploring the Transformed Relationship Between Customers and Brands,” organized by Harvard Business School Publishing.
Topic: How Customers Think Now
New York: June 18, 2008
Recent Presentations and Events
Co-presenting with Jeff Roedel, COO, American Insurance Administrators and Don Philabaum, Founder of Internet Strategies Group
To be the featured speaker discussing alumni relations
Topic: Find Out What Alumni REALLY want. It’s NOT What You Think!
Webinar: March 25, 2008
Keynote speaker at the 10th Annual Voice of the Customer Conference
Topic : Deep Metaphors™ Blank Slate vs. Co-creation
Phoenix : December 2007