Other Press

New York Times: "SUV and Sympathy"
Rob Walker writes about a recent Hyundai Assurance Program and speaks with Gerald Zaltman. March 22, 2009.

PRESS RELEASE: ZMET Study on the U.S. Economy
October 2008.

CNN Radio
John Lorinc assembled a 30-second audio spot from a conversation with our James Forr about the U.S. Economy and our insights from our recent study on that topic. This aired on CNN Radio affiliates on October 27, 2008.

Harvard Business Video IdeaCast
Paul Michelman interviews Gerald Zaltman.

Harvard Business Review : "The Sure Thing That Flopped." 
A case study with commentary from Gerald Zaltman and Lindsay Zaltman. July-August 2008 .

The Business Talk Radio Network
Financial Wisdom's host, Gabe Wisdom, will be interviewing Lindsay Zaltman on July 9th, 2008 at 7:30 p.m. EST to talk about Marketing Metaphoria.

Research World: “The Seven Universal Metaphors”
David Murphy talks with Gerald Zaltman.  June 2008.

Forbes.com: “Thinking Deeply About Consumers”
A commentary written by Gerald and Lindsay Zaltman. May 19, 2008.

Harvard Business School – Working Knowledge: “Connecting with Consumers Using Deep Metaphors”
An article/Q&A with Gerald Zaltman about his book, Marketing Metaphoria. May 5, 2008

Rotman School of Management at the University of Toronto
"Rotman" magazine included a lengthy interview with Gerald Zaltman on Deep Metaphors™ and 'thinking about thinking'. Winter 2008.

Milwaukee Journal Sentinel: "Getting to Heart of Market Research"
Using ZMET to understand blue-collar tradesmen. January 5, 2008.

The Advertiser - October 2007 
In an article entitled "Head Games", David Plunkett quotes Gerald Zaltman. October 2007 .

"Driving Towards Sustainable Profitability"
Gurram Gopal and Steve Cline quote Gerald Zaltman in their paper "Driving Towards Sustainable Profitability".
Supply Chain Management Journal, vol. 12, number 2, 2007, pp 85-87.