Other Awards & Publications

2009 ARF David Ogilvy Award
Olson Zaltman Associates was named a research partner for Frito-Lay’s Grand Ogilvy Award winner -- the Cheetos “Orange Underground” campaign

“The Killer Storm: Using the Zaltman Metaphor Elicitation Technique (ZMET) to Understand Economic Fears in the United States” by James Forr
Rai Management Journal, December 2009

"Forecasting Deep Consumer Resonance: An Application of ZMET"
Chapter in Advances in Business and Management Forecasting.
By James Forr, with Glenn Christensen and Eric DeRosia contributed this chapter.
Advances in Business and Management Forecasting, Volume 5, Emerald Group Publishing Limited: Bradford, England, 2008.

2008 ARF David Ogilvy Award
A Silver Award was given in the 'Packaged Goods' category to the Frito Lay / Sunchips "Small Steps" ad campaign. Olson Zaltman Associates contributed insights and thinking to that campaign.

"Incorporating Deep Customer Insights in the Innovation Process"
Chapter in Kundenorientierte Unternehmensfuhrung
By Jerry Olson, Kristin Waltersdorff (James) and James Forr
Hans H. Hinterhuber and K. Matzler (eds.), Kundenorientierte Unternehmensführung, 6th edition, pub. Gabler Verlag: Wiesbaden, 2008.

 

 

Gerald Zaltman - 2007 Buck Weaver Award
MIT gives this award to recognize the most "Significant Contributions to Theory and Practice in the Development of Rigorous and Relevant Marketing Understanding".

"Brand Image and Banking Customers"
By James Forr, prepared for Deluxe Checking. Deluxe Knowledge Quarterly, KQ 1, 2007

Consumer Behavior and Marketing Strategy
By Jerry C. Olson and J. Paul Peter, pub. Mcgraw-Hill/Irwin Series in Marketing, 8th ed. 2007.
Purchase at Amazon.com

The Online Advertising Playbook :
Proven Strategies and Tested Tactics from the Advertising Research Foundation
By by Joe Plummer, Steve Rappaport, Taddy Hall, and Robert Barocci, pub. Wiley 2007
Purchase at Amazon.com

Understanding Consumer Decision Making :
The Means-end Approach To Marketing and Advertising Strategy
By Jerry C. Olson and Thomas J. Reynolds, pub. Lawrence Erlbaum, 2001.
Purchase at Amazon.com

Hearing the Voice of the Market
by Vincent P. Barabba and Gerald Zaltman, pub. Harvard Business School Press 1991
Purchase at Amazon.com

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