Book Releases

Marketing Metaphoria : What Deep Metaphors™ Reveal About the Minds of Consumers
By Gerald Zaltman and Lindsay Zaltman
Published by Harvard Business School Press.
Click here to visit www.marketingmetaphoria.com
Click here for details & ordering information at Amazon.com

"Incorporating Deep Customer Insights in the Innovation Process"
Chapter to appear in Kundenorientierte Unternehmensfuhrung
By Jerry Olson, James Forr, and Kristin Waltersdorff (James)
Hans H. Hinterhuber and K. Matzler (eds.), Kundenorientierte Unternehmensführung, 6th edition, pub. Gabler Verlag: Wiesbaden, 2008. [ download pdf ]

"Forecasting Deep Consumer Resonance: An Application of ZMET"
Chapter to appear in Advances in Business and Management Forecasting.
By James Forr, with Glenn Christensen and Eric DeRosia contributed this chapter.
Advances in Business and Management Forecasting, Volume 5, Emerald Group Publishing Limited: Bradford, England, 2008.

News

2008 ARF David Ogilvy Award
A Silver Award was given in the 'Packaged Goods' category to the Frito Lay / Sunchips "Small Steps" ad campaign. Olson Zaltman Associates contributed insights and thinking to that campaign.

2008 ESHRE Poster Session
L.D. Applegarth and G. Zaltman, “Identification of deep metaphors influencing the processing of information and consequent decision making in infertility and its treatment,” Poster Session, European Society of Human Reproduction & Embryology, July 6-9, 2008, Barcelona, Spain.

Gerald Zaltman - 2007 Buck Weaver Award
MIT gives this award to recognize the most "Significant Contributions to Theory and Practice in the Development of Rigorous and Relevant Marketing Understanding".

"Brand Image and Banking Customers"
By James Forr, prepared for Deluxe Checking.

Presentations and Events

Jerry Olson
Speaking at The Cable Show : National Cable and Telecommunications Association Conference
Topic: How are we doing? New measurement approaches for shaping customer care.
Washington DC : April 3, 2009

Gerald Zaltman
Speaking at Re:think 2009: The ARF Annual Convention + Expo
Topic: Humans and the Economic Crisis – Marketing with Understanding
New York City : March 30 - April 1, 2009

Recent Presentations and Events

Jerry Olson
2008 POPAI Industry Leadership Conference
Topic : Using ZMET® to Understand How Consumers Engage with Brands and Stores
Philadelphia : June 5, 2008

Lindsay Zaltman
To be a featured speaker at “Meet Customers 3.0: An Intensive Executive Conference Exploring the Transformed Relationship Between Customers and Brands,” organized by Harvard Business School Publishing.
Topic: How Customers Think Now
New York: June 18, 2008

Lindsay Zaltman
To be a keynote speaker at The Research Event Conference 2008 : "Mitigate Risk and Bring Opportunities to Life"
Topic: Finding a State of Metaphoria: How to Solve the Insight Depth Deficit
Anaheim, CA: October 15, 2008

Gerald Zaltman
Featured speaker at the 10th Annual Rotman Life-Long Learning Conference.
Topic : "Think Deep : Navigating the Unconscious Mind".
Toronto : May 2008

Gerald Zaltman
Keynote speaker at the 7th Annual European Customer Managerment World Conference.
Topic : "Metaphoria. What Seven Deep Metaphors™ Reveal About the Minds of Consumers."
London : May 2008

Gerald Zaltman
Keynote speaker at the 10th Annual Voice of the Customer Conference
Topic : Deep Metaphors™ Blank Slate vs. Co-creation
Phoenix : December 2007