in the press
Pittsburgh Post-Gazette : "The New Children's Hospital"
Mackenzie Carpenter writes about the new Children's Hospital and highlights impact of OZA research on the design of the new spaces. April 26, 2009.
You can view it here or download a pdf 252kb
New York Times : "SUV and Sympathy"
Rob Walker writes about a recent Hyundai Assurance Program and speaks with Gerald Zaltman. March 22, 2009.
[ download pdf ] 32kb
PRESS RELEASE : ZMET Study on the U.S. Economy
October 2008.
You can view it here.
CNN Radio
John Lorinc assembled a 30-second audio spot from a conversation with our James Forr about the U.S. Economy and our insights from our recent study on that topic. This aired on CNN Radio affiliates on October 27, 2008.
You can listen to the mp3 by downloading it here.
Harvard Business Video IdeaCast
Paul Michelman interviews Gerald Zaltman.
A link to a video will be posted soon.
Harvard Business Review : "The Sure Thing That Flopped"
HBR published this case study Gerald Zaltman and Lindsay Zaltman in the July-August 2008 issue.
The Business Talk Radio Network
Financial Wisdom's host, Gabe Wisdom, will be interviewing Lindsay Zaltman on July 9th, 2008 at 7:30 p.m. EST to talk about "Marketing Metaphoria".
[ listen to the broadcast ]
Harvard Business School - Working Knowledge
An article entitled "Why Don't Managers Think Deeply?" discusses the new book, "Marketing Metaphoria".
Posted June 6, 2008, with a highly interesting "Reader's Comments" section following.
[ visit site ]
Research World : "The Seven Universal Metaphors"
In this June 2008 article, David Murphy talks with Gerald Zaltman.
[ download pdf ] 168kb
Forbes.com
A Commentary entitled "Thinking Deeply About Consumers", pub. May 19, 2008.
[ visit site ]
Harvard Business School - Working Knowledge
An article/Q&A entitled "Connecting with Consumers Using Deep Metaphors" with Gerald Zaltman about "Marketing Metaphoria".
May 5, 2008.
[ visit site ]
Rotman School of Management at the University of Toronto
The Winter 2008 issue of "Rotman" magazine included a lengthy interview with Gerald Zaltman on Deep Metaphors™ and 'thinking about thinking'.
Milwaukee Journal Sentinel : "Getting to Heart of Market Research"
This article dated January 5, 2008 reveals an interesting application of ZMET® research and thinking.
[ download pdf ] 68kb
The Advertiser - October 2007
In an article entitled "Head Games", David Plunkett quotes Gerald Zaltman.
The Advertiser, October 2007, pp 93-95.
[ download pdf ] 736kb
"Driving Towards Sustainable Profitability"
Gurram Gopal and Steve Cline quote Gerald Zaltman in their paper "Driving Towards Sustainable Profitability".
Supply Chain Management Journal, vol. 12, number 2, 2007, pp 85-87.
[ download pdf ] 52kb
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