How can you
see into the mind
of a consumer?

Only 5% of thought occurs consciously. It’s the other 95% -- the “hidden knowledge” – that we uncover and understand to shed light on the challenges organizations face today.

Olson Zaltman Associates combines patented scientific processes with sharp business acumen. Using these resources, we delve into the hidden meanings that drive human behavior and affect people’s decisions about the actions they take, the views they hold, and the products they buy.

At Olson Zaltman Associates, we look at things differently. In our interviews we follow up consumers’ comments with unique, unbiased, probing questions to uncover the hidden meanings that drive their behavior … and company growth.

You said that “heartburn is like a dragon shooting flames up your throat.” What unleashes the dragon? How do you tame it? If you get rid of the dragon, where does it go?

The result: our clients better understand their customers and develop more effective marketing actions.

With more than 12 years of experience and 400 projects with the world’s leading companies and brands in more than 32 countries, OZA has a solid reputation for results. Let us help you find and leverage previously hidden insights about your marketing issues. We invite you to learn more about the scientific foundation of our work, our effective methodologies and our global capabilities. Or ask us a few questions of your own.