PITTSBURGH

Dasha Borysov
Tim Bradley
Bergita Bugarija
Katja Bressette
Elizabeth Carger
Vanessa Cordova
Jon Hoffmann
Nick Kimminau
Carrie Patterson-Reed
Joe Plummer
Abigail Rendin
Gerald Zaltman
Lindsay Zaltman

Carrie Patterson-Reed
cpatterson-reed@olsonzaltman.com
412 . 288 . 9790 x112

Olson Zaltman Associates
938 Penn Ave. #800
Pittsburgh, PA 15222

Carrie has always had an interest in culture—high and low and everything in between. In particular she is fascinated by how people participate in culture and use it to tell stories. At OZA, Carrie is responsible for all aspects of ZMET research, including interviews, analysis and project management.

Prior to joining OZA, Carrie studied consumer behavior and marketing while completing a graduate degree in Arts Administration at Columbia University. Her undergraduate studies were in psychology, sociology, and art. She has used consumer insights to develop integrated brand strategies for organizations such as American Express, The MoMA, and The Guggenheim. Outside of work, Carrie enjoys the arts – painting, going to museums and seeing live music.