STATE COLLEGE

Jessica Ames-Passmore
James Forr
Kristin W. James
Diane O'Hara
Jerry Olson

Jerry Olson
jolson@olsonzaltman.com
208 . 906 . 0697

Olson Zaltman Associates
2985 North Holl Dr.
Eagle, ID 83616

Jerry Olson is a founding partner of OZA and Professor Emeritus of Marketing at Penn State University. He holds MS and PhD degrees in Consumer Psychology from Purdue University. Jerry has authored more than 60 academic articles and several books, including, "Understanding Consumer Decision Making." He enjoys skiing and fly fishing in the mountains of Idaho, reading, and playing old-time music on his collection of antique banjos.