Olson Zaltman Associates has helped Fortune 500 companies, privately held businesses, and non-profit organizations in a variety of contexts. The adaptable nature of OZA’s techniques lets us customize our approach to each study, making our research uniquely meaningful. Please contact us for more detailed information about how we work with different industries and issues.

Our projects have addressed such diverse issues as:

• Finding a unique positioning for a new vodka brand
• Learning how engineers feel about providers of selected electrical devices
• Working with universities to improve alumni relationships
• Improving the customer experience at a major fast-food chain
• Uncovering the motivations and barriers to using hearing aids
• Helping a financial institution understand the meaning of money to its clients
• Evaluating a radically new product concept among information technology managers
• Learning how physicians and patients view direct to consumer advertising
• Positioning a new sport
• Determining which ad concepts have the most potential impact for a global brand
• Understanding how fleet operators in seven countries view motor oil
• Determining the role of crop seed for the lives of small family farmers

• Creating mood boards to convey desired emotional responses
• Understanding the various meanings of “fun”
• Learning how inner city youth perceive their future
• Understanding how national policy makers think about “quality health care”
• Determining how voters frame gay and lesbian issues
• Understanding the meaning (equity) of a soft drink brand for heavy and light drinkers in eight countries
• Learning how consumers feel about personal hygiene issues
• Comparing how patients and doctors think and feel about serious health problems
• Uncovering how teens and tweens feel about a snack food brand
• Understanding how employees react to a company’s innovation process
• Understanding the role of microwave ovens in home cooking
• Learning how frequent and infrequent theater goers think and feel about the Broadway Theater experience
• Comparing how women in Japan, France and US feel about shopping
• Understanding the major frames or orientations toward financial investing