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"ZMET is an incredibly powerful tool that provides insights into the relationships that people have with brands"
-- Rob Scalea,
How ZMET® Can Help
For 15 years, Olson Zaltman Associates' clients have used the Zaltman Metaphor Elicitation Technique (ZMET) to mine the unexplored depths of consumers’ thoughts and feelings. Unlike surveys and most focus groups, ZMET digs into the unconscious mind to discover what truly motivates consumers, and to help you understand the role that a product or service plays in people's lives.
Among the topics we have explored:
Additionally, clients have used ZMET to understand organizational behavior issues such as employee satisfaction and internal reactions to a company policy.
We also have conducted successful ZMET projects on key social and public policy issues.