Kristin W. James
Olson Zaltman Associates
Joe Plummer is adjunct Professor in the Columbia Business School and Senior Advisor at Olson Zaltman Associates. He is co-author of The Online Advertising Playbook focusing on the emergence of the internet as a marketing platform. Prior to joining Olson Zaltman, Joe was EVP at McCann Worldgroup, Vice Chairman at DMB & B, EVP at Young & Rubicam, and SVP at Leo Burnett. He was also a managing director at Paine Webber/Y&R Ventures, and Chief Research Officer at the Advertising Research Foundation. Joe serves on the President’s Council at Ohio State University, where he received his Masters and PhD.